「吸菸一時爽，全家火葬場」、
「吸菸一時爽，傷身又害嗓」、
「吸菸一時爽，心肺像戰場」。
以香菸作為單位元去延伸，用有趣的口號和畫面構成，傳遞資訊也不失趣味、專業性和親切感。
Smoking is good, everyone is on fire,
Smoking is good, hurting your body and voice,
Smoking is good, make your lung and heart like after battlefield.
Deliver these ideas without losing fun, professional, and cordial feeling.